Case Study I: Everything from a Single Source for Gigaset

Everyone has probably held a Gigaset phone in their hand at some point. Since 2020, we have been working as the lead 3D agency for the company, and during this time, we have not only worked on individual projects but also accompanied complex advertising campaigns from concept to implementation.
Due to our in-depth knowledge of the product portfolio, we never start from scratch. We continuously expand and optimize our collaboration by creating product renderings, explainer videos, infographics, and user manuals. This creates synergies that allow the company to stay one step ahead without constantly having to start from scratch.
Even before production begins, we can create photorealistic images using prototypes and initial material samples that can be used cross-media. Thanks to the digital workflow, we can not only complement traditional methods but also make them more efficient and versatile, as the following examples vividly illustrate.

Selection from Various Advertising Films

Prototypes serve as templates for models and materials

Our content is used on websites, advertisements, and packaging

Case Study II: Miltenyi - Venturing into Unknown Worlds

The globally operating biotech company Miltenyi excels with an array of exceptionally good products. And it’s not just the products that are innovative; the accompanying marketing materials are also impressive.
A particular challenge is to depict complex processes and relationships that are normally hidden from the human eye.
How can we visualize these “micro-worlds”? How can we convey a comprehensive understanding of dimensions and processes? This task allows us to develop innovative ideas and present a solution to the viewer that refreshingly distinguishes itself from the competition’s offerings. As is often the case, our main task is to design a concept that is both innovative and accessible. Our creative approach enables us to illustrate the complexity of biotechnological processes and create a visually appealing and informative experience.
In the technical implementation, we also explore innovative paths. We not only create captivating VR and AR experiences but also effectively present content on holographic systems, as shown here, for example, on the Holobox.

Video of a Marketing Campaign

Concept

Interactive Hologram for Trade Events

Case Study III: Innolite - Tailored Optics at atomic level

Innolite offers sophisticated solutions for optical manufacturing through the utilization of advanced diamond processing technologies. Their instruments, software solutions, and services enable the creation of optical surfaces with precision at the atomic level.
Our task is to simplify complex products like those offered by Innolite as much as possible. A significant part of our work involves making processes understandable, even for individuals without a background in mechanical engineering, and conveying information in an engaging manner.
Depending on the application and content, the outcome can be an explanatory video or an application for Augmented Reality or Virtual Reality.

Photorealistic representation of a tool module during the work process

Explanatory film for the company’s new flagship, the IL1200.

shoulder look - this is what an AR application looks like that makes it possible to project the product virtually into the room. The interactive application allows processes to be illustrated and additional information material to be presented

Work

We’ll do everything as long as it has at least three dimensions :)
Our portfolio includes still images, films, and interactive media such as Virtual or Augmented Reality. In addition, there are many other rendering techniques and styles that haven’t found a place here. Please contact us if you have a special idea, no matter how crazy.
We’re always up for doing something new!

3D in the Browser and AR

This museum exhibit is viewable on any common browser and even in AR on smartphones or tablets!

Advertising Film

Eye candy for a high-tech product and a successful example to illustrate the strengths of 3D visualization compared to traditional techniques.

Youtube Bumper Ad

We also have control over the weather. In this case: sunshine. Part of a modular advertising campaign by devolo for cross-channel marketing.

Explainer Video

Aixemtec, the Aachen spin-off of the Fraunhofer Institute IPT, uses an animated explainer video to elucidate their complex product.

30 Second Ad

Fast, colorful, cheerful, that’s how advertising for laboratory equipment can look. And all in just 30 seconds.

Product Rendering

Realistic, clean visualizations help explain the product in every detail, even under the hood.

Testimonials

devolo
The collaboration with the 3D agency in Cologne is simply excellent! For many years, Tom’s team has been supporting us in creating explanatory videos and image renderings for our products. What particularly impressed us is the continuous increase in the efficiency of our numerous projects through Tom’s excellent advice. Today, we only provide the STEP data of our products to the agency, and they transform them into a wide range of materials and content derivatives that are essential for our product marketing. This includes photorealistic product images from various perspectives, diverse video content, and graphics for high-quality customer communication. The expertise and creativity of the team have significantly contributed to elevating our product presentations to the next level. The close collaboration and understanding of our needs make them an invaluable partner in our marketing process. We look forward to many more years of collaboration and are excited about the innovations that the 3D agency has in store for us. Thank you for your great work! Ingo Lorbach,
Vice President Marketing
ZAPP-ZIMMERMANN GmbH
We look back on a long and successful collaboration with Tom Heinen and Markus Schulz, during which they always perfectly showcased our products and applications. The cooperative approach, high quality, and speed in execution are outstanding.
Over the years, they have developed a profound understanding of our industry and enrich our visual communication with their ideas. A big thank you at this point – it’s just a pleasure to work with you! Ellen Manz,
Teamleiterin Marketing
Miltenyi Biotec
An extremely creative and professional collaboration in all areas of animation – from 2D, 3D, Motion Design to VR and AR.
Always one step ahead and consistently in breathtaking quality. Timo Beier,
Sen. Visual Communications Manager
INNOLITE GmbH
The mechanical engineering industry in Germany is a driving force for innovations worldwide – often based on complex physical and technical relationships. Being able to explain these simply and concisely in sales and training allows us to successfully operate in future markets with high economic relevance. The 3D Agentur supports us precisely in this with the highest expertise – showcasing demanding technology through state-of-the-art visualization concepts! This creates understanding, enthusiasm, and ultimately the purchase impulse in the customer. The team? Friendly, dedicated, technically enthusiastic, fast, flexible, uncomplicated, aesthetic, to the point, and very professional. Dr.-Ing. Christian Wenzel,
Geschäftsführer Gesellschafter
Gigaset
Our lead 3D agency for beauty shots, product renderings, animations, and commercials! In the past, our products were photographed in the studio. Today, we have our products rendered in 3D. The product images created by the 3D agency look photorealistic. We also now have the ability to generate a larger set of images and are significantly more flexible in terms of file formats and their further use in animations or videos. Additionally, various preferences such as angles, colors, shadows, lighting effects, backgrounds, or display content can be easily experimented with and implemented on short notice. There are no longer any limits to creativity. Daniel Stojanovic,
Head of Product Marketing
Miltenyi Biotec
The 3D agency amazes us with their exceptional expertise in conceptualization and creativity. They translate our concepts into customized, innovative visual landscapes that precisely align with our intricate needs. Throughout the execution, Tom Heinen and his team consistently offer their support - they’re approachable, attentive, and brimming with ingenious ideas. We’ve collaborated with several agencies in the past, and the 3D agency truly stands out in terms of performance, competence, and their friendly approach Bastian Ackermann,
Sen. Manager Global Product Management
Deutsche Post DHL
Whether projected on small displays or displayed in stunning detail on gigantic 70 (!) meter screens: The 3D agency delivers what we need. Sandor Kocsis,
Referent Konzernbetriebsrat, Veranstaltungsleiter Aufsichtsratswahlen

Info-Graphics

The infographic for the signage system of the renowned architects Herzog de Meuron, the Munich Allianz Arena.

Explainer Video

No topic is too complex. For the Fraunhofer Institute, we design explainer videos for highly complex production techniques and also made the institute’s promotional film.

Augmented Reality

An AR application demonstrates the functionality and structure of an electrified bus terminal.

Virtual Reality

The user gets to know the product interactively and then embarks on a journey in the nanometer range. A real crowd-puller at trade shows and in sales.

Composition of Real Footage and CGI

Photorealistic? No problem! The majority of the film scenes are computer-generated. You won’t notice, but that’s the whole point.

XL Poster

Large-format images for the Hannover Messe.

Product Rendering

Beauty shot of a Devolo WLAN repeater.

Advertising Film

Der Werbefilm für das Biotech Unternehmen Miltenyi präsentiert das neue Mikroskop “Blaze”

3DAgentur_Portfolio_15

3D Configurator in the Browser

Boundless interaction. An interactive proof-of-concept for Birkenstock and the future of online marketing. Also viewable in AR with a smartphone or tablet!

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